The main product in ABC Startsiden portfolio is Startsiden.no (In english: "startpage" or "the startpage"). The philosphy behind startsiden is to have "everything" in one place and guide the user to the best content on the internet, through an editorial staff.
The Startpage includes directory service (overview best content on internet) and own developed search service in combination with third party search. The portofolio also includes:
- News and web TV (www.abcnyheter.no, www.abctv.no)
- Aggregation services (www.overblikk.no)
- Mobile interface (Iphone; mobil.abcnyheter.no, wap.abcnyheter.no)
- Startpage version for Norwegian 2nd largest language group; www.startsida.no
- Startpage version for the senior segment; senior.abcnyheter.no
The introduction of mobile broadband has increased the need for Telenor to take a position in other areas than traditional access. The relation to the consumer is at stake due to strong internet players challenging the traditional Telco business. Including a Start page on the broadband modems is one way to take a larger role in the value chain. Startsiden can be a partner in developing and launching a startpage, with both knowledge and technical platform as assets.
