Ad-Ring™ is the industry's first fully integrated multi-channel mobile advertising solution.
Ad-Ring™ is the industry's first fully integrated multi-channel mobile advertising solution. It provides an environment in which multi-format ad campaigns can be created and delivered to consumers over a full range of media including short messages, multimedia messages, voice, WAP, ring back tones, video streaming and applications. Creating effective campaigns requires rich contextual information and precise targeting across all media channels.
Ad-Ring™ offers operators the perfect means to achieve this by bridging the mobile and advertising worlds, providing a single solution for managing multi-channel targeted advertising campaigns, creation of innovative services and ensuring best user experiences. Ad-Ring™ allows operators to monetize their range of touch points (channels) with their subscribers. Ad-Ring™ solution includes adaptors to integrate with broad portfolio of data sources such as billing systems, customer care and CRM systems. Attributes from such data sources are exposed through an expression builder that even non technical users can configure through the GUI.
These expressions are then consumed by the Ad-Ring™ Rules Engine for delivering targeted advertisements to end users. This offers unprecedented level of personalization and precise targeting. Ad-Ring™ gives operators new and alternative revenue stream with less investment in time and resources. End users enjoy personalized product and service recommendations as well as get access to ad-subsidized content and applications