SMS2.0 is an upgrade to the default SMS function in the handset. It works exactly like the current SMS (thus removing any learning curve on the user’s end), but brings with it additional features and an improved messaging experience.
It works exactly like the current SMS (thus removing any learning curve on the user’s end), but brings with it additional features and an improved messaging experience. Not only that, this service is provided free to users! These features include Emoticons, Coloured SMS, Quick Search and Free Content; all available via the same messaging UI. With these functions, messaging becomes a more comprehensive service for the user. According to user defined interest categories, relevant content and promotions are regularly delivered to the user in a non-intrusive way.
SMS2.0 doesn’t cannibalise SMS revenue, instead it encourages SMS and data usage! This adds to the overall ARPU and acts as a service differentiator. Additional revenue for the operator also comes from advertising and content partnerships on the SMS2.0 platform. Since SMS2.0 is a hosted and managed service by Affle, there is no CAPEX involved for the operator. On a whole, the SMS2.0 service adds value to everyone in the mobile eco-system.