MyMobilife is a Facebook application which allows operators to converge their customer’s Mobile world with that of the Desktop PC and at the same time provide for a Content Marketing platform which utilities the inherent Viral Marketing capabilities of Social Networks such as Facebook.
Through its integration with the operator SDP components, friends can view and get updates on their own as well as other friends content download history, device upgrades, loyalty points, location etc. Thereafter, friends can initiate download of content that their friends have downloaded as well as recommend to them operator content being bolstered by a unique Loyalty Point reward mechanism. This provides an automatic and convenient way for users to share their likes and preferences from the mobile world with on-line Facebook buddies. Viral Marketing at its best.
In addition, the operator is provided an area to promote its own content. The promotion can be targeted based on the subscriber profile which is available to the solution.
Finally, Friends can view the location of their buddies and also send SMS messages directly to each other directly from the Facebook application.
The application is based on standard APIs and can therefore be easily ported to other Social Network programs such as HI5, Friendster. etc.