Excitingly puts the power of a comprehensive global phone directory in the fingertips of mobile users. With innovative real time reverse lookups, call log integration, to searching numbers, names, addresses, and exciting new features like real time profile and presence information, it simplifies the challenge of finding the people/places you want to reach.
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The search is done within seconds through the 3G network in databases of millions of phone numbers from the most updated national white and yellow pages directories. The search result is then presented on the screen and the user can see the name and address of the caller before answering the phone call.
The application is also integrated with the phones native call log to enable a very user friendly and efficient search on a “one-click” level. From the search result, the end user can see the address in a map, save it in v-card format to the phone book, send SMS, perform a call or click on more info. Each result is linked with Google’s search engine; giving the end-user a broader experience.
In addition to the standard search application, the product can also be integrated with a company phonebook, allowing the application to be offered as a professional tool for the business segment. In addition to data traffic, the key benefits for the operator is the considerable increase in ARPU.
118 Mobile is truly a mass market product since the core need for any phone user is a updated phone book. The service uses a flat rate price model and all billing is done over the phone bill. That gives the operator a recurring revenue model and a predictable income model. The application have a churn of less than 10% and creates a “stickiness” to the end-user. The application can also create synergy between other existing productivity mobility and content services provided by the operator, combining both and enhancing the usage of the present service.
