Smaato Incoming & After Call Display delivers targeted advertising directly to the subscribers handset.
The Smaato ICD™ (Incoming Call Display) and ACD™ (After Call Display) service offers highly targeted advertiseing directly to the mobile end-users when they are most likely to have their attention on their handsets. Upon receiving an incoming call, a short but not disturbing display advertisement is shown on the display. The call is received & conducted in the normal mannor. Directly after the call the “After Call Display” displays a full version of the same ad with several response mechanisms, such as click to call or click to SMS. The ACD™ is generated both on incoming and outgoing calls. The user has a choice to react to the advertisement or simply continuing with the next call.