Ericsson provides a total mobile TV solution for Traditional/Linear TV, On-demand TV and Podcast TV.
Ericsson believes a key ingredient in a successful Mobile TV & Video offering is the user interface – it should be easy and quick to change channels. Furthermore, utilizing the mobile network’s capabilities to further enhance the viewing experience by adding interactivity, electronic programming guides and personalized advertising will greatly improve the offering from an end-user and business model point of view. Based on Ericsson’s experience, viewing time more than double when users adopt a client based solution that features fast channel switching and interactivity. Click-through rates and willingness to be exposed to advertising has also been very promising.
Ericsson delivers mobile TV solutions that operators can integrate and manage themselves, as well as hosted and managed solutions. Additionally Ericsson provides a broad portfolio of professional services.
To learn more about Ericsson’s Mobile TV & Video solution, please visit http://www.ericsson.com/campaign/mobiletv/.
